Much of the recent development effort has been on bringing the online version up to feature parity with the desktop products. However, Quickbooks Online has been Intuit’s clear focus for a number of years, along with mobile. Quickbooks for Mac, as the name suggests, is a desktop tool for Mac users, Quickbooks Pro is a desktop accounting tool for small businesses, and Quickbooks Online is a subscription-based cloud accounting tool. The company offers multiple versions of its product to serve different user populations. The Quickbooks family of accounting products from Intuit has maintained a vastly high portion of the small business market share for over a decade.
